T-Mobile and AT&T to also offer unlimited plans
Verizon Wireless began offering unlimited voice plans on Tuesday and it seems that T-Mobile and AT&T now want to follow suit. T-Mobile USA has announced that it too will offer unlimited calling and messaging plans beginning on Thursday. Unlimited messaging will include text messages, picture messages, and instant messages. The new unlimited plans will be available to new and existing T-Mobile subscribers. T-Mobile will continue to offer myFaves plans at US$39.99 a month.
AT&T also announced new unlimited plans beginning on Friday. Not coincidentally, it too will begin these plans at US$99 a month. AT&T will also make these new plans available to new and existing customers. Interestingly enough, AT&T made it a point to mention that these new unlimited plans will be available to new customers on a month-to-month, 12 month, or 24 month contract. AT&T will also offer unlimited messaging for US$35 a month. AT&T and T-Mobile’s unlimited plans will both include long distance and domestic roaming charges.
Read more from the T-Mobile press release and the AT&T press release.
Brian’s Opinion
You’ve got to love competition. I had a feeling it would only be a matter of time before competition would force wireless carriers to begin to offer unlimited plans. I just didn’t think that AT&T and T-Mobile would follow suit so soon after Verizon Wireless announced that it would begin offering unlimited plans.
The big question is, “Where is Sprint?”. I have no doubt that we’ll see Sprint offering similar unlimited plans soon. I guess the biggest question at this point is, “What is taking them so long?”. Sprint is showing itself as not being very reactive to the market.
AT&T and T-Mobile have shown they can quickly adapt to competition and continue to attract and retain subscribers. Sprint on the other hand by their inaction is beginning to show why they are struggling in this area. This should be a lesson learned for Sprint. Of course, they need to learn the lesson quick before subscribers start jumping ship to other carriers which offer unlimited plans.
Tags: players, M4A, MP3, Hi-fi
